Wednesday, February 27, 2019

TAG Heuer: Formula 1 and Carrera Alec Monopoly

At the 2016 Miami Contemporary Art Week in the United States, cheap replica TAG Heuer watches announced Alec Monopoly as the brand's pioneering artist, followed by the special edition of the Calella Heuer-01 chronograph with his graffiti pattern. After two years of cooperation, the two models of the Formula 1 and Carrera series were launched. The protagonist of the disk is a banker named Monopi. He is wearing a tall hat with a small headband, covering his face with a red headscarf, throwing banknotes, and signing the artist's signature in red, yellow and blue.

Alec Monopoly, too? He is from New York, starting from street graffiti, and is now a well-known artist with fame and fortune. From New York, Miami, Los Angeles to Europe and Asia, he uses templates, paints, epoxies, varnishes, newspapers, and more to subvert iconic pop culture figures. His "art name" is from the gentleman of the "Monopoly game" Monopoly, and his paintings are also full of thinking and questioning about "bank supervision system" and "capitalism drawbacks". What's more interesting is that, like his paintings, Alec often wears a high hat every time he appears, and covers his face with a towel. "The real person does not show up," and the mystery created by this has become a very high-profile publicity and marketing method.

Formula 1 series Alec Monopoly special watch, stainless steel case, 41 mm diameter, quartz movement, rubber strap, black PVD coated unidirectional rotating bezel and screw-in crown, water-resistant to 200 meters, priced at 9,100 yuan. Calella Heuer 01 Alec Monopoly special chronograph, stainless steel case, diameter 43 mm, self-winding movement, power reserve 40 hours, waterproof depth 100 meters.

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